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Senior Executive Programme: Strategy in Competitive Markets

Programme Overview

This unique 4-Day Senior Executive Programme (SEP) is an intensive executive education programme aims to provide top-hat business leaders and senior executives critical information and to help them build exceptional levels of strategic and effective-performance leadership skills in today’s fast-paced, highly unpredictable business environment.


Developing Strategic Thinking

The path to success in a highly competitive and fast-growing global market is filled with obstacles. The challenge is to identify, create, and sustain a competitive advantage in a global environment. This highly-acclaimed topic addresses approaches to strategic thinking and decision making in conditions of uncertainty, and how senior executives can achieve alignment between their values, organisational culture and strategy. The focus is on the senior executives - and the tasks, challenges and skills required to provide strategic leadership in times of uncertainty and change.

Capitalising On Your Brand

Participant will learn the theoretical and practical approaches to manage brands as a strategic asset and a competitive advantage. A well-managed brand can create customer loyalty and recognition to overcome competition. However, not many senior executives actually understand the concept of brand equity, brand position and branding. This topic enables participants gain knowledge and skills in creating, building, and rejuvenating a strong, differentiated and enduring brand.

Creating Winning Strategies for Competitive Advantage

In this highly-acclaimed topic, participants will learn how to manage strategic planning as an ongoing process to drive change and growth and evaluate their business model based on leading tools for strategic analysis. Understand the logic by which organisational strategy should be developed to achieve competitive advantage and industry disruption. Build an organisation consistent with a renewed strategy, prepared for implementation, and poised for future growth. Prepare your organisation for increased emphasis on innovation and speed.

Leading and Managing Organisational Change

This topic enables business leaders in acquiring relevant stakeholders’ support to install new mindset, culture, and necessary process to prove the realisation of business productivity. The customised sessions involve devising change initiative, inculcating organisation buy-in, seamlessly executing the change initiatives, and establishing a sustainable model for ensuring business leaders to help people successfully plotting strategies for mitigating risks and monitoring progress.

Programme Objective

To expand business leaders and senior executives' strategic mindsets and to prepare them for the rigour of managing and leading companies in the competitive marketplace.


4 days

Who Must Attend?

Business leaders and senior executives with leadership positions, and identified as part of the company’s succession plan with significant responsibility for strategic decision-making.

Language Requirements

As the programme is conducted in English, a good working knowledge of the language is essential. If English is not your first language, we may require evidence of your proficiency.


The fee for this programme starting in 2018 is £13000.
# Fee is subject to annual review. No payment is necessary until you have been accepted into the programme. After admission notification, we will send you an invoice via email. Payment is due within 30 days of the invoice date. If you have submitted your application less than 30 days prior to the start of the programme, payment is due upon receipt of the invoice. Payment is required prior to the programme start date. We accept payment by cheque or direct bank transfer. Details are included on the programme invoice. Please note that there are no local taxes chargeable on this fee.


To avoid a cancellation or transfer fee, we must receive your cancellation, in writing, no less than six weeks before the programme starts.
Please email ca@iemd-gbs.com for more information.